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If you buy from a seller with 0 feedbacks, you need to be very careful. Fraud exists everywhere, online or offline. If you buy from an online store, please make sure the store looks very professional and credible.
Internet was created in the 70s as a military project. It started as about 3 computers at that time. Right now there are millions of machines on the internet.
Another advantage is the products can be exposed to a large number of potential customers. Suppose you live in a town with 10,000 people. This is not very small town in the US. You have something to sell but within the 10,000 people, only 0.01% people may be interested in your product.
Having a good design is important for a store. When people are pleased with the looking of the stores, they are more likely to buy. But good design is not essential for a business. The most important part is good products and services.
When considering a web hosting, a few things is important. No.1 is the reliability. Some hosting companies are not reliable. The might deleted your store without notification someday. And you might lost your business. The second is the speed. If the server is slow, it will drive your customers mad and they will not buy.
Since more and more people are having their own sites. Not everybody would like to run a server. Actually it is not necessary to run a server for a business. Most online businesses have their store hosted in web hosting companies.
What should we avoid when shopping online? First, try to buy products from sellers with good reputation. When you buy on ebay, make sure to buy from sellers with an overall good rating. Usually good sellers should have an overall more than 95% positive feedbacks.