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Maybe nobody think people can shop online 20 years ago. But today, almost everybody do that. You can buy everything on the internet because you can sell everything on the internet. What is the advantage of the internet business via the local business? One advantage is the sales tax.
Why should we shop online? Because for the same product, it is usually cheaper in online stores. Why the online stores can afford it? Because online stores don't necessarily have a big building for their store. So they save a lot of money for the real estate.
And say ye moreover, Behold, thy servant Jacob is behind us. For he said, I will appease him with the present that goeth before me, and afterward I will see his face; peradventure he will accept of me.
How does the internet work? Internet is like the phone networks. You pick up a phone and dial a number, the phone on the other side rings. The internet is the same thing. The phone now is the computer or anything with an IP.
Internet was created in the 70s as a military project. It started as about 3 computers at that time. Right now there are millions of machines on the internet.
Now you go to the internet, there are billions of people there. The market is not hundreds or thousands bigger than it in the town. If the market is so big, the seller can afford to sell it for much less. That's how the internet offer us the products with lower costs.
For most of your shopping, you don't need to pay the otherwise very expensive sales tax. You may need to pay the shipping though. But most of the time, the shipping cost less than the tax.
Having a good design is important for a store. When people are pleased with the looking of the stores, they are more likely to buy. But good design is not essential for a business. The most important part is good products and services.